Anthropomorphism, and its downsides for dogs.
Many dog-lovers across the globe think that “loving” a dog means treating the dog like a person—sometimes to the extent that they expect their dogs to think and behave rationally as a human would. Our unconscious desire to project humanlike demands, aspirations, wants and needs onto dogs is not only unfair and disrespectful to the dog, it can also be a threat to the dog’s mental and physical health.
via Whisker Therapy